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T&C for Customer Ambassador Program (“offer” hereinafter also referred as “CAP”):

“CAP is a referral program introduced by Tata Motors Ltd (TML) for promotion of TML’s product and offered to the Participant/s herein below defined, wherein the Participant/s would be eligible to Reward/s or Benefit/s, as applicable.

“Referrer” shall mean a person who provides a reference of a prospective lead for purchasing Tata Motors Passenger Vehicles.

“Referral” shall mean a person who intends to purchase Tata Motors Passenger Vehicles and who is referred by the “Referrer”.

“Participants” shall mean and include the “Referrer” and “Referral” only.

“Parties” shall mean and include the “TML”; “Referrer” and “Referral” collectively.

“CAP Management Partner/s” shall mean all service provider/s including but not limiting to call centres, courier services etc. associated with TML for supporting CAP.

“Benefit/s” means the discount provided by the Dealer to the Referral upon TML’s instructions towards purchase of the Tata Motors Passenger Vehicle. The Benefit/s may vary for different models of Vehicles.

“Reward/s” means the Gift Voucher provided by TML to the Referrer upon purchase of the Tata Motors Passenger Vehicle by the Referral and payment of full consideration thereof to the Dealer. The Reward/s may vary for different models of Vehicles.


1] Reward/s or Benefit/s under CAP shall be applicable if:

A] The participants reside in India only. The participants shall provide all necessary documents as and when called upon by the TML or its Dealer/s, failing which Participants shall not be eligible for Reward/s or Benefit/s under the CAP.

B] The Referral has not already been registered with a TML’s Dealer in the last 3 calendar months from the date of reference being provided or is not under present negotiations with the Dealer.

C] The Referral buys a brand new TATA Motors passenger vehicle and upon payment of full consideration of the vehicle by the Referral to the Dealer.

2] Reward/s or Benefit/s under CAP shall not be applicable to:

A] Employees of TML, its associate companies, its advertising agencies, its auditors and their respective relatives.

B] Self Referrals i.e. where the Referrer and the Referral are the same person.

C] The purchase of pre-owned vehicle from TML’s Dealer.

D] Bulk Purchase Deals i.e. for purchase of 3 or more vehicles or fleet sales.


A] To register a Referral, the Referrer can give a missed call on 9099044796 or write to or submit the details on the TATA Motors Referral website

B] By giving a missed call for participating in the CAP, the Referrer explicitly permits the TML/its Dealer’s associates, legal representatives, Subsidiaries and assigns to send him / her TML’s promotional communication on the mobile number and email id.

C] CAP management partners shall contact the Referral. However, if the mobile no. of the Referral provided by the Referrer is registered as “Do Not Disturb”, the participant shall not be contacted and consequently the Participants shall not be entitled to any Benefit/s or Reward/s under CAP.

D] Upon purchase of the Tata Motor Passenger Vehicle by the Referral and payment of full consideration of the Vehicle to the Dealer, the Referral shall be eligible for receiving Benefit/s from the Dealer and the Referrer shall be eligible for receiving Reward/s from TML.

E] The amount of Benefit/s and / or the value of Reward/s shall be decided by TML at its sole discretion. The decision of TML shall be final & binding on the Parties.


A] Benefit/s offered to Referral may be clubbed only with selected other offers at the sole discretion of TML. The decision of TML shall be final and binding on the Parties.

B] The Benefit/s and Reward/s shall be as applicable at the time of sale of vehicle to Referral. The Participants shall be responsible for checking the applicable Benefit/s or Reward/s from TML at all times.

C] Participants shall bear the applicable taxes on the Benefit/s or Reward/s availed under the CAP.

D] Reward/s on conversion of Referral to sale will be given to the Referrer only once the vehicle sales invoice has been generated in the TATA Motors system, post receipt of the full consideration from the Referral.

E] Reward/s shall be offered to the Referral within 1 month from the sales entry in the TML’s system. TML would not be responsible for any delay, loss or non-receipt of the Reward/s sent by Courier. TML or its Dealer shall not be liable for any loss of reward/s due to incorrect address or any other contact details provided by the referrer.

F] The Reward/s under CAP shall be provided by TML till stocks last.

G] Reward/s and Benefit/s have no cash value, and are not exchangeable for cash or cheque. The right to claim Reward/s or Benefit/s cannot be sold, purchased, assigned or transferred.

H] Reward/s shall have a validity period. The Referrer is responsible for utilizing the eligible Reward/s before its expiry period. TML or its Dealer shall not be responsible or liable to reissue the Reward/s which are expired or if the Referrer fails to utilize the Reward/s within the Validity Period.

I] Duplicate issuance of Reward/s will not be undertaken in case of loss/misplace/theft of the reward voucher once it is provided to the referrer.

J] The Referrer is responsible for legal and proper utilization of the Reward. TML will not be held responsible for the quality, fault and any other shortcoming or deficiency or defect in the service or product purchased by using the voucher issued as reward/s. TML/its dealer does not guarantee or warranty that the products, items and offers offered to the Referrer shall be of a superior quality or that it shall meet the expectation of the Referrer or that the performance of the products, items and offers shall be satisfactory. These products, items and offers are offered by TML to the Referrer on “AS IS”, “WHERE IS” and “HOW IS” basis, free of cost to the Referrer without any liability, risk or responsibility on the part of TML.

K] TML reserves the right to change the basis on which Reward/s and Benefit/s are offered (including the value of Reward/s and amount of benefit/s) at any time, with or without notice, at TML’s sole discretion.

L] To know scheme details of the ongoing CAP, the Participants shall give a missed call on 9099044796 or write to TML reserves the right to add/modify the specified contact number at any time without giving prior notice

M] In case of any queries, the Participants shall write to .TML reserves the right to add/modify the specified email address at any time without giving prior notice

N] All disputes relating to CAP shall be subject to the exclusive jurisdiction of Courts at Mumbai only.

O] The liability of TML shall in no event exceed the amount of Benefit or value of Reward, as the case applicable.

P] TML reserves the right to change these Terms and Conditions at any time or to withdraw these terms and conditions in its entirety or for any particular Referrer or Referral without prior notice and the same shall be binding upon the Parties.

Q] TML treats all the information furnished by the participants as confidential. However, the participants consent and authorize TML to share all or any information pertaining to the Participants with it’s Dealers, CAP management partners and also to other Participants. The participants acknowledge that TML shall be constrained to disclose the information furnished by Participants, if such disclosure is required by the law or by an order of a court or the rules, regulations or enquiry by any government / statutory agency having regulatory or statutory authority over TML.

R] No person other than TML, has the authority to vary, add, amplify or waive any term or conditions.

S] TML shall not be obliged to perform any of terms and conditions or part thereof as mentioned above, if the performance thereof is prevented or delayed by any cause beyond the reasonable control of TML/its Dealer, which shall include acts of God, riots, wars, accidents, embargo, terror attacks, coup strike, natural calamities or requisition (acts of government), or delays / negligence / carelessness in the performance of the Dealers caused by any such circumstances as referred herein.

T] By Participating in CAP, the Participants consent to all the above terms and additionally confirm:

1] to abide with all applicable laws including anti bribery laws.

2] to provide referrals of only those people who they know.

3] not to be involved in any activity that may be considered fraudulent or invasive or that may be considered spamming.

4] they are 18 years and above

CAP Terms & Conditions   |    Privacy Policy   |    All rights reserved   |   Missed Call No. : 9099044796   |    Email :
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